See, Smile, Say Hello is the NEW BOOK by Sunday Times No. 1 Bestselling Author, Michael Heppell.

You want more clients? Repeat business? Better reviews?  

Then stop what you're currently doing and...

  • Start Seeing your customers as individuals
  • Start Smiling to make emotional connections
  • Start Saying Hello to communicate brilliantly


  • Do one and you'll make a difference
  • Do two and you'll make an impact 
  • Do all three and you'll make a fortune

See, Smile, Say Hello the book
Exceptional service isn’t about gimmicks. It’s about human connection. In his new book See, Smile, Say Hello, Michael Heppell shows you exactly how to master it.

If you work in retail, hospitality, healthcare, finance, or any business that serves people, this book will make you unforgettable – for all the right reasons.

There are 50 easy to read, impactful chapters in 3 main sections. 
SEE features powerful tools and ideas to help you see your customers as individuals

Make them feel valued, not processed

Keep them in sight, never miss an opportunity and make every interaction count
SMILE is designed to help you create emotional connections

Happy customers come back, spend more and WANT to connect

Discover the secrets to making deposits in your customer's emotional bank accounts and they'll happily spend from their real bank accounts
SAY HELLO focuses on communication and how to stand out

In a world full of noise, be the one people hear

From smart use of AI, to authentic handwritten notes, it's never been more important to communicate with your customers in a way that makes you easier to recognise, remember and refer
Who is See, Smile, Say Hello for?
  • Business owners who want to attract loyal customers
  • Front line customer service teams who want to be the best 
  • Leaders and managers who want five-star reviews and repeat sales.
  • Everyone – because your customers are everyone who isn’t you!
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    Michael Heppell

    Sunday Times No.1 bestselling author of 8 books 

    Including Five Star Service, the UK’s best-selling customer service book by a British author 

    Worked with over half of the FTSE 100, helping brands elevate service and customer experience

    International keynote speaker and coach – described as one of the top three professional speakers in the world

    Jonathan Raggett
    MD Red Carnation Hotels & Hotelier of The Year

    ‘Michael Heppell is the ultimate service guru’

    Danny Meyer
    Founder & Executive Chairman Union Square Hospitality Group

    ‘Michael Heppell is clear, convincing and completely on your side at every step along the way’

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