Make 2024 the year you become a successful author

Whether you're a budding writer nurturing your first idea or an accomplished author with a book to your name, join Write That Book founder and Sunday Times No.1 Best Selling Author Michael Heppell for a week of writing, creativity and motivation.

Over The Line is the ultimate way to accelerate your success.

Perhaps you’re feeling enthusiastic but don’t know what to do next, or maybe your momentum has waned and you need a boost (and there are more of you than you think!) Over The Line is the perfect way to make your 2024 book-writing dreams a reality.

Publish well, print and sell.

What is Over The Line? 

Over The Line is a 7 day online programme which will accelerate your writing project. You can participate in two ways. Watch Michael Heppell explain below.

Over The Line includes

  • 7 Live events with Michael Heppell, who has coached over 1,000 new and established authors. 
  • Specific tasks to focus your craft so you don't waste valuable time with a scattergun approach or costly mistakes. 
  • The key principles to writing success. There’s a tried and tested formula to creating and publishing a successful book. You’ll learn how. 
  • Pre-event, instant access learning. You’re excited and you want to get started – guess what? Your first lesson is ready and waiting. 
  • You’ll also enjoy a 2 Day Accelerator Weekend (February 3 & 4) to push your project over the line. From marketing to writing, you’ll achieve more in two days than you normally would in a month. 
  • Plus, there’s an amazing private group of fellow writers who want to see you thrive. Meet beta readers, supporters, experts and cheerleaders who will become friends and advocates for life.

Two ways to participate

Over The Line

  • Pre event inspiration
  • Private Facebook Group
  • 7 live online events, including
    • Take your Idea to Action 
    • Creating a title that sells
    • Finding the time to write
    • Publishing tips
    • Writing hacks to make life easier
    • Building your author brand
  • Amazing network of like-minded people
  • Learn 7 routes to publish
  • Accelerator Weekend to end the week and get your project 'Over The Line'
  • Group support and encouragement

Over The Line Podium

  • Everything in Over The Line PLUS
  • 5 additional one hour group lessons including:
    • How writers should use AI with special guest Best Selling Author John Spencer Williams
    • How to enter competitions and win with Roger Wilson-Crane and Hannah Powell
    • How to self-publish a professional looking book with Matt Bird
    • How to attract 500 followers in 90 days
    • Hot Seat sessions working on Podium member's live issues - the ultimate coaching session
    • Build your author brand
  • Create a 90 Day Massive Action Plan

Your Coach Michael Heppell

Michael is a Sunday Times No.1 Best Selling Author of 9 books. As a coach he's worked with everyone from Davina McCall to Sara Cox. 

His passion is helping new and established authors to write, publish and sell their books. As the founder of Write That Book he has helped over 200 new writers to become publish authors, including several who have landed major publishing deals. Now it's your turn.

The Programme

Pre-Event Inspiration – Immediate Access 

January 26th - Private Facebook Group Opens - meet your fellow writers and find out everyone's aspirations. 

Main Week Over The Line LIVE events at 6pm each day

Monday 29th - Turning Your Idea to Action. Should you write 'this' book? Gain clarity on your next steps. Plus how to nail your idea, title + sub and the vital book blurb. 

Tuesday 30th - Writing Habits. Why is it some people can write three books a year, when after two years you still haven’t written one? Discover the writing habits of successful part-time authors.

Wednesday 31st - Building your Author Brand. You don’t have to be Lee Child or JK Rowling, but you must build your author brand. Learn why, how and a brilliant method to quickly boost your following.

Thursday 1st - Hack Day - Every shortcut I’ve learned about writing and selling books.

Friday 2nd - Rest Day

Saturday 2nd & Sunday 3rd - Over The Line Accelerator Weekend Two 8-hour writing sprints. Opportunities to join breakout groups, learn from one another and focus on your writing project.

Monday 4th - Publish That Book (now it's even easier!) Learn the 7 ways to publish your work. We’ll have an end of course celebration and maybe some prizes too.

After The Line. Once you've completed Over The Line you'll have access to all course materials, video replays and resources for 90 days plus you'll be invited to join the Write That Book Alumni private Facebook group to continue your journey.

Over The Line is only £49

The Podium Package 
Are you serious about your author success? 
Would you like to use this week to go deep and creat your writing vision? 
Do you want to discover the latest ideas and learn from the very best? 

Join Over The Line Podium

You'll have access to the full Over The Line Programme PLUS after each 6pm LIVE, Write That Book founder Michael Heppell will host an exclusive 6:30pm - 7.30pm Zoom School (each will be recorded). 

At these private one-hour events, Over The Line Podium Members will: 

  Have exclusive access to Michael Heppell

  Enjoy deep dives into Over The Line techniques and writing tools

  Detailed learning, plus Q&A’s with extraordinary experts

  Be invited to participate in Hot Seat sessions

The Over The Line Podium schedule includes: 

Monday 29th - Awesome AI for Authors The BIGGEST topic in the world of books currently is the use of AI. In this very special closed-door session you will be guided by AI expert and best-selling author John Spencer Williams to learn how AI can, and will, transform your writing forever. 

Tuesday 30th - The Power of Process Did you know, most successful part-time writers use a simple yet powerful framework to take their ideas and turn them to print? In this session, Podium members will learn how you can have your printed book in half the time with a fraction of the stress. PLUS our first Hot Seat .

Wednesday 31st - How to Win Literary Awards One of the best ways to publicise your work is to enter competitions. Hannah Powell won the 2022 Selfie Award for best memoir and Roger Wilson-Crane has won several awards including the Mark Twain Grand Prize Winner in the esteemed CIBA Awards. They’ll be sharing their exact application process and how they won - plus they’ll answer your questions. 

Thursday February 1st - Building Your Author Brand - Advanced You’ll learn how to build a social media presence, become a guest on podcasts, which platform is best for you, how to gather 500 followers in 90 days and be introduced to the most powerful free marketing tool available to authors. PLUS another Hot Seat.

Friday 2nd - Have a G&T and a rest!

Monday 5th - Getting Your Book Publish Ready If it’s never been easier to publish great looking high quality books, why do so many self-published books look cheap and feel awful? 

During this Podium members session, you’ll learn step by step exactly what you need to do to get your book typeset and publish ready. Our special guest is Matt Bird who has worked with over 70 authors to take their work from PC to Paperback.

Over The Line Podium is just £147
(pay monthly options available - see below)


We want you to love the Over The Line programme, but if for any reason it's not for you, simply let us know and you will be given a 100% refund of any fees paid. 

Check Ts & C’s for details. 

Choose your option

  • Preferred option
    Over The Line with Michael Heppell (£49.00)£49.00
  • Preferred option
    Over The Line Podium Package (1 x £147.00)£147.00
  • Preferred option
    Over The Line Podium Package Pay in Three (3x £49.99)3x £49.99
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Contact Information 

Billing address

Thank you for choosing to join Michael Heppell Ltd for Over The Line.

To bring our best selves to the coaching relationship, we must share an understanding of how we will work together.

You should be committed to the following:

Training Sessions
There will be a minimum of five live training sessions which take place via Facebook for the General programme and five extra sessions on Zoom for the Podium Package. If you cannot make a Zoom session live, a recording will be available for you and will be accessible for 90 days from the close of the programme.

Facebook Group
You will be invited to join a private Facebook group for the duration of the programme so that you have access to others going through the same programme. Michael Heppell and his Team will be there to answer as many questions as possible. We can be found by tagging @MichaelHeppellOfficial

While we endeavour to answer as many questions as possible, there is no guarantee we will answer them all.

There is no guaranteed 1-1 contact with Michael on this programme.

There are 3 payment options:

Over The Line Only
A one-off fee of £49

Over The Line Podium Package
A one-off payment of £147
3 Payments x £49.99

By opting for monthly payments, you agree and understand that this is a payment plan and not a membership programme. You agree to pay the full amount listed and know that you cannot cancel outside of our guarantee period.

We are entering into a coaching relationship and there is not, nor will there ever be, any kind of psychological counselling.

An important part of the coaching relationship is the coach’s role in identifying challenges and encouraging the client to push themselves. If we do or say anything that upsets you, please do let us know. We want to provide you with the support you need and believe that honesty and trust is critical for our relationship to grow. We want this to be an open and safe place for you to come with confidence.

We promise to give you the information you need to inspire you to write, publish and sell your book. We make no claims that you will sell a certain number of books, make money from publishing your book, acquire a book deal or agent representation.

The book-writing world is very competitive and it is unlikely that as a new author, you will be signed by a mainstream publisher.

By entering this agreement, you understand that it is your responsibility to complete this process and it is not the responsibility of Michael Heppell, Michael Heppell Limited or any of our associates to ensure your book is written, published or sold.

All examples of previous success by past members and coaching clients of Michael Heppell Ltd are for illustrative purposes only and do not guarantee in any way that members of Over The Line will enjoy the same level of success.

You recognise that in the course of our work together you and other members of the group may divulge goals, future plans, business affairs, personal and private information. You will not at any time, either directly or indirectly, voluntarily use any such information for your benefit at the expense of other participants or disclose it to a third party.

All materials are for your use only – if found to be in breach of this requirement by misuse of the content, legal remedies may be taken.

Promotion of goods, services and other groups.
As a member of Over The Line you agree not to promote businesses, other groups and products to members of the programme either directly or in the group. If you should do this your membership will be terminated immediately and no refunds will be given.


If you have opted for the podium package you will be invited to five additional training sessions which take place on Zoom. it is your responsibility to ensure you can access Zoom and use the Zoom facilities.

Recordings of these sessions will be stored on a separate password-protected website and are available exclusively to those people who have purchased the Podium Package. By joining the Podium you agree to keep access to these recordings limited to yourself and agree not to pass them on to any third party

You recognise that we will always have your best interests at heart and that with hard work and an open mind you can make life-changing strides with your goals. However, as with anything in life, there are no guarantees. Your success is dependent upon your efforts outside of coaching, so no guarantees are being made as regards your success.

If you are unhappy with the programme, you may request a refund of any fees paid up to the third day (January 31st 2024) of the Over The Line programme .

This must be made in writing via email to [email protected].

Let’s get your project Over The Line.

Michael Heppell Ltd
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